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LinkedIn knew they could do even better

Here’s how we helped them smash their targets 2 years in a row.

“We don’t have to be sick to get better”

How do you motivate and inspire an organisation to step up and go the extra mile when it’s already winning?

Well that’s exactly what Alyssa Merwin and her leadership team did at LinkedIn Sales Solutions North America.

This is a real story about an organisation going from good to great. This is a study of a leadership team that purposefully came together to lead and inspire change within an organisation that was already growing.

The philosophy taken up by this team was that ‘we don’t have to be sick to get better’.

They wanted to know what they needed to do to be even better at helping their customers, their people and the business?

“Leaders on my team have said that the work we’ve done with them has been the most important of their professional careers”

“Working with Sundial has been one of the most transformative and impactful experiences I’ve had as a leader.

Andy has coached and developed me into a stronger and more dynamic leader and has helped me to do the same for my entire leadership team. Many of the leaders on my team have said that the work we’ve done with them has been the most important of their professional careers. Sundial are a game-changer.

They can identify gaps instantly, create forums of trust and honesty, and unlock people’s true potential.”

alyssa merwin linkedin sales

Alyssa Merwin

Head of LinkedIn Sales Solutions

We've helped




After our deep dive investigation we found key areas that needed addressing

No clear growth strategy

Although the organisation was growing well, there was no clear growth strategy in place

No targeted leadership development

There were many examples of career progression within the organisation, but little example of targeted leadership development to support the business strategy

Team work could be so much better

There were great examples of siloed performance, but no real team work or common purpose

Our Solution

Together, we designed a 5-stage program that would reach everyone within the sales organisation.

sundial linkedin case study leadership sales

Alyssa and her team implemented this program which comprised of big changes that lead to big success.

They went on to successfully smashed their targets for their next 2 years and have built a highly motivated sales organisation, with a culture of openness and fun.

During this period Alyssa has been promoted to Sales VP within LinkedIn and she has now inspired a new program (Program PlanIn) of account planning across the Worldwide Sales Solutions Organisation.

mountain rescue ny times leadership team development linkedin

Team Development

We built high performing teams at all levels, who were mutually accountable to the common purpose.

This included a huge array of team development activities including a mountain avalanche search and rescue that was ultimately featured in the New York Times.

linkedin sales strategy development tahoe sundial

Strategy Development

We developed the new strategy in conjunction with LinkedIns top talent while also creating personal development plans for everyone to help them embrace the change.

Working together to create a new strategy helps to get to the core of what changes will make the most impact and helps ensure teams are motivated to take on that strategy.

Why you need an honest view of your business

Leadership Development

We enabled the leaders to embrace Sundial’s methods and best practice, which helped scale the program efficiently and enabled a hardwiring of the new behaviours.

Getting a good leadership team to become incredible leaders leads to their teams becoming better workers too – and it certainly showed through at LinkedIn.

LinkedIns Sundial Consultants

Here are Andy & Casey who worked with LinkedIn to make these big changes happen.

Andy kelly sundial consulting small

Andy Kelly

CEO & Consultant

andy craze sundial consulting small

Andy Craze

COO & Consultant

Start with a
free consultation

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Ask Anything

With decades of experience with some of the biggest companies in the world, Andy has seen it all - and now he can help you find the best outcome for your team.

Speak Directly to Andy

We know how important it is to make sure we're a good fit for your organization, so your consultation will start directly with Andy, CEO and founder of Sundial Consulting.