Today I want to talk to you about branding, about branding you. Have you got a brand? Why should you have one? And, how can you get one?
We’re gonna help you with that.
I’ve been inspired to talk about this subject through the people we’ve been talking to. During ‘Covid’ we offered 200 people (#CoronaKindness) free coaching with our consultants, with our coaches, to talk about them. To use this time in ‘Covid’ for them to reflect and think about where they are going and how they’re doing.
There was a resounding theme that came through after talking to my team – over 80% of the people that we spoke to were looking for help with their brand, were looking for help with their future and their career.
I was also lucky enough to catch up with a lovely earth-world friend and mentor, somebody that helped me start this journey, Paul Van Casteren; someone that has spent his career successfully helping people and leaders build their brand. He is the expert. I’m now pleased to tell you he’s now hung up his commercial hat and he’s investing his time helping younger people as they start their career, as they start to build their brand. Good for you Paul, thanks for your help.
Why is branding important?
We could spend hours here talking about the big household brands, couldn’t we? Apple, Google, Coca-Cola, Walt Disney. How did they do it? They spent billions on it! They employed thousands of people, thousands of partners to help them build their brand, and they guard it with their lives. They guard their reputation ferociously, don’t they?
How much time have YOU spent on your brand? How much have you invested into your brand? And, how many people have you recruited on your marketing campaign? Probably not so much, right?
So, why is it so important? When our parents and grandparents started out in life they went to work for a company and they were pretty much guaranteed a job for life. And when they left, they got a pension – imagine that! Nowadays, its a rare commodity that you can go somewhere and get guaranteed longevity, guaranteed loyalty.
Typically we move around every three to five years, and the average employee is change affected twice a year – new boss, new team, new strategy.
You have to stand out – just delivering is not an option
So many people that I coach say, ‘Andy, I stay out of politics’, ‘I keep away from the stakeholders’, ‘I just keep my head down and do the work’.
It’s not enough. You are assuming they are watching you!
You have to be distinct or potentially extinct
- How do you stand out?
- What is your brand?
- What do people say about you when you are not there?
- Are you confident about your brand?
Confident people are more successful – statistically true. Confident people make more money. If you just keep your head down and just deliver – you probably won’t earn as much money and you probably won’t make as much difference or make as much impact. You have to stand out.
Now, I know what you are thinking – ‘Andy, I don’t want to be inauthentic’, ‘I don’t want to be a sicker-fan’, ‘I don’t want to be a creep’. Well, then don’t! Don’t be inauthentic, be smart, engage the right people. You don’t have to toot your own horn. People tell me, ‘Andy, I don’t want to toot my own horn’. Toot OTHER peoples! If you promote other people in your team, your peers, your boss, that actually builds your brand.
What do they say ..? Carpenters bend wood, fletchers bend arrows and wise folk fashion themselves.
You are the storyteller of your life. Can you tell a story of a legend? What is it that you are going to say about yourself, or others are going to say about you. It’s up to you.
There’s four areas that we want to focus on when you are trying to build your brand
- Self awareness: You have to start with you. Who are you? What do you stand for? What do you believe in? What have you done? Who’s inspired you? What do people say about you? What’s your persona versus the inside? All of these questions – that’s the first place to start when you talk about brand.
- Think about your future: Where is it you want to get to? Where are your dreams? What’s your potential?
- Do the gap analysis: Where’s the rich fruit of my development? Work on that to meet that future, to build that brand. The last part is the fun part…
- The campaign: It’s how you market your brand authentically and professionally.
We’re going to help you with those four areas. Okay, so what I want you to do is SUBSCRIBE so you won’t miss the next four videos that I’m going to send out. They are going to cover those subjects.
So, start looking in the mirror, start talking to your friends and family about your brand and we are going to help you improve it. We are going to help you amplify it.
Send us an email for a FREE consultation, if you are interested in working with us!
Do you want help with your self awareness? We have a FREE self-awareness questionnaire that is designed to get you taking steps towards…
a more confident you
more success at work
a more fulfilling life
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